Suzano announces adjustment of US$50 per ton in pulp for Europe and North America
According to InfoMoney, the increase takes effect from November and takes the list price in Europe to US$ 1,410 per ton, after increases in Asia and the Americas.
BY THE X-TRADER NEWS NEWSROOM · REPORTING FROM INFOMONEY · 2 MIN
Suzano, described by the report as the largest producer of eucalyptus pulp in the world, notified customers in Europe and North America about a new adjustment of US$50 per ton. According to InfoMoney, the increase takes effect in November and arrives amid other price adjustments made by the company this month.
The warning, according to the same report, came from a market source, and Reuters had already addressed the matter on October 28th. With the new adjustment, the list price of pulp in Europe rises to US$1,410 per ton.
Before this round, the company had already raised the price in the month by US$20 per ton in Asia and US$50 per ton in the Americas. The movement, therefore, has already crossed Asia and the Americas before reaching Europe and North America.
When the world's largest producer of this type of cellulose changes its price list, the movement is of interest to buyers, competitors and investors. The company's scale means that each decision of this type gains attention beyond the pulp and paper chain itself.
For those who defend open markets, the case illustrates how private companies adjust prices in dollars, region by region, and communicate the changes directly to their customers.
The available calculation does not detail volumes, contractual deadlines or buyers' reaction to the new list. Without this data, the real scope of the adjustment to the company's revenue remains unclear.
What changes for the investor
For those who follow the stock market and the dollar, the central point is revenue. As the adjustment is announced in dollars, a price increase tends to be reflected in revenue when volumes are maintained, and, for those who look at the currency exchange rate, this revenue in foreign currency also enters the account. The report does not provide numbers on the impact on the result, so the reading is a possibility and not a projection: the effect will depend on how much demand follows the new prices and how the market responds to the warning. This text is not a recommendation to buy or sell and does not predict future prices.
Automatically translated from Portuguese.
