ServiceNow is headed for its biggest drop on record, but JPMorgan sees upside
Shares fall around 18% in pre-market after earnings, while Santander Brasil accumulates a drop of more than 27% on B3 in 2026.
BY THE X-TRADER NEWS NEWSROOM · REPORTING FROM MARKETWATCH · 2 MIN
ServiceNow shares are on track for their biggest drop on record. According to MarketWatch, shares fell around 18% in pre-market trading on Thursday, shortly after the release of the third quarter balance sheet. It's an abrupt retreat for a big name on Wall Street, and it signals that the market reacted strongly to the result.
The report does not detail the balance sheet numbers. The contrast with what comes later is the central point of the day: according to MarketWatch, JPMorgan sees a positive point in the company, even in the midst of the fall, but the text does not say what that point would be.
In Brazil, the focus is on Santander Brasil. The bank's units (SANB11, certificates that bring together common and preferred shares) closed down 5.88% on Wednesday (28), quoted at R$24.25, according to Seu Dinheiro. As a result, the accumulated devaluation in 2026 at B3 exceeds 27%.
According to the same vehicle, the bank's recurring net profit fell 28% year-on-year, to R$2.885 billion. Return on equity (ROAE) was 11.9%, below the 12.7% that analysts expected.
Still according to Seu Dinheiro, revenues remain under pressure and long-term defaults are on the rise. On the positive side, the reduction in expenses and favorable tax effects helped to sustain the result.
What changes for the investor
The case illustrates how a result can be lower than expected even with cost cuts. At Santander Brasil, the reading is that the cost savings and tax benefits did not offset the pressure on revenues and the increase in defaults, factors that help to contextualize the fall in paper during the year. At ServiceNow, the reaction of the American trading session shows how a balance sheet can change the perception of a stock in a few hours, and JPMorgan's positive view works as a counterpoint worth monitoring. Neither case allows you to predict the next price movements. Reading is used to compare scenarios, not to decide to buy or sell.
Automatically translated from Portuguese.
