Damazônia wants to reach 100 ice cream shops in Brazil, investing in franchises and Amazonian flavors

A gelateria in Pará decided to make the Amazon its distinguishing feature and franchises its growth engine. According to Exame, Damazônia, founded in 2010 by Carlos Ferreira, currently has 15 units and the goal of reaching 100 stores by 2030.

The strategy is based on two pillars. The first is expansion through franchising, which is the network's focus. According to the same report, franchise models start at R$130,000, a value that defines the entry point for those who want to operate a unit.

The second pillar is the product. The company bets on gelatos made with Brazilian ingredients, mainly from the Amazon, and transforms regional origin into the brand's identity.

The numbers show the size of the challenge. In 2025, revenue was R$5 million, according to Exame. Going from 15 units to 100 means multiplying the operation almost seven times in a few years.

What is at stake is the ability to replicate the brand without losing control of the standard. In franchise networks, scale depends on uniform service, reliable suppliers and franchisees willing to invest. The report does not detail these points, so they remain open questions.

The case also illustrates a growth model based on voluntary contracts: the franchisee provides the installation capital and the franchisor offers the brand and method.

What changes for the investor

The facts found do not mention shares traded on the stock exchange, which is why the direct effect on portfolios linked to the stock exchange, the Nasdaq or interest tends to be null or indirect. The case serves as a sign of the appetite for franchises and the consumption of regional foods, topics that are of interest to those who follow retail and services. To evaluate the company, it is worth looking at what the report does not mention: margins, the real cost of each unit and the results of franchisees.

Automatically translated from Portuguese.